Campaign Intent
The “Compare with Tyrepower” campaign encourages customers to compare their existing tyre quote (from a dealer, mechanic, or service centre) with a quote provided by a participating Tyrepower WA store. The campaign is based on delivering better overall value through a combination of:
- Competitive pricing
- Suitability of tyre selection for customer needs
- Exceptional service and turnaround time
Customers are not guaranteed a lower price, but may benefit from better-fitting product options, timely service, or personalised advice.
How It Works
- A quote on the exact same tyre
- Alternative tyre options better suited to the customer’s vehicle, driving habits, and preferences
Real Example – The Inspiration for the Campaign
This campaign was developed based on a real customer experience from Tom and his wife, who visited Mazda Osborne Park for a routine vehicle service. The dealership quoted:
- $2,100 for 4 x Yokohama Geolandar HT G056 variant 112V Eco tyres
When they contacted Tyrepower Perth City, the same tyres were quoted at: - $1,884, including fitting and alignment
After a further discussion with Tyrepower Osborne Park, the team (specifically, Bryn) took the time to understand the customer’s vehicle use and suggested an alternative:
- 4 x Kumho KH255 60R18 tyres – similar tyre more cost effective solution.
- Total cost: $1,356
- Savings: $744
- Additional benefits: Faster fitting, overnight turnaround, and better fit for her vehicle and lifestyle
The choice was made not purely on price, but on:
- Better product suitability
- Faster service that worked with the customer’s schedule
- Empathetic, expert advice that built trust
This experience embodies the values of the Compare campaign.
Disclaimer of Guarantees
- The customer’s driving needs and preferences
- Safety and performance requirements
- Availability and turnaround
- Overall value for money
Customer Testimonials and Claims
Customer stories, including savings amounts and tyre comparisons, are based on real customer experiences at the time of purchase. Savings are relative to competitor quotes received at that time and may not apply universally.
All testimonials are used with permission and are accurate to the best of the customer’s and Tyrepower’s knowledge.
Tyre Product Information
- The original tyre quoted is not best suited for the customer’s typical usage
- A more suitable or cost-effective tyre is available that meets performance and safety criteria
- The alternative offers a faster turnaround or better value
Participating Stores
This campaign is a WA-based initiative and applies only to participating Tyrepower WA stores.
Further Support
For clarification on a quote or to find a participating store near you, visit: